A term like “full-service agency” can be abused: at MAS we like to be clear. The agency has the capacity to provide a whole list of services, and for each campaign can put together the particular mix needed. When we say “full-service”, we mean that we can, do and have successfully handled a wide range of different things.

Identifying needs – and keeping up to date

•    Marketing analysis
•    Data mining and sourcing of relevant regional information through the LOWE international network
•    Marketing / Communications consultancy
•    Research - market sampling, surveys, analysis
•    Scanning of local media, including daily newspaper scans reporting items of interest

Mediums

•    Print
•    Broadcast – TV and radio
•    Internet
•    Outdoor, location based
•    Sales and marketing material, merchandising and more
•    Events
•    Public relations
•    Strategic brand development

Design and production

•    Conceptual origination
•    Design origination
•    Design and management of internal publications
•    Design and management of the annual reports and publications
•    Design and coordination of promotional material for fairs and events
•    Copywriting
•    Multimedia design
•    Photography
•    Printing
•    Radio – creative and production
•    Television – creative and production
•    Web design and management

Execution and follow-up

•    Execution of advertising and promotional campaigns
•    Event co-ordination
•    Identification of PR and media opportunities, and liaison with the media, to strengthen the company’s relationship with the media;
•    Media agent
•    MAS publications and TV Productions

This is, necessarily, not an exhaustive list. Each campaign brings its own requirements with it – and if needed, MAS has the relationships it needs to source the right services and skills.